ZEISS Progressive Precision Lenses
Offer your customers a comprehensive lens solution.
Your customers’ choice of lenses mostly depends on individual needs and trends. The ZEISS progressive lens portfolio offers a complete solution for everyone.
Mobile internet usage has worked its way into our daily lives.
of UK households with children connect to the internet using a mobile phone.1
of 12- to 15-year-olds in the UK connect to the internet using a mobile device.1
apps available for Android in 2019.2
The average customer's eyes face different challenges daily.
Due to an increase in the use of digital devices, changing fashion trends and arising needs, it has become harder to find a lens and frame solution to meet the average customer’s needs. ZEISS actively responds to these challenges in order to provide better vision.
We rely on digital devices more and more in our daily lives.
With digital devices, reading distance is closer than with books or traditional print media. This means that your customers now rely on fast, dynamic eye movements, switching between near and far distances all day long.
Fashion changes fast, and lenses need to keep up.
Along with a good vision solution, your customers want trendy frames, and the option to update their frames whenever they feel like it. A change of frame shouldn’t influence eye movement behaviour, and this should be taken into consideration when a progressive lens is created.
Ever-changing technology to match each unique face.
Facial shape can influence vision through a lens. If the lens is not fitted to the physiological face parameters (e.g. position of the pupil behind the lens or the fit of the frame on the nose and the ears), your customers may not be able to explore the full potential of 3D vision which is important for good perception of distances.
An increasing demand for tailor-made solutions, including lenses.
More and more customers want tailormade solutions and lenses optimised for their daily activities (e.g. prolonged reading, driving, office work).
Ofcom: Online Nation 2021 Report.
Statista, Number of apps available in leading app stores 2019. Published by J. Clement, Apr 22, 2020.